Salute to Freedom ’63

For Martin Luther King Day, an excerpt from my book in progress: the story of Birmingham’s “Salute to Freedom ’63” concert, a star-studded, integrated fundraiser from the height of the Civil Rights Movement…

salute to freedom

In August of 1963, just weeks before the Sixteenth Street bombing, Birmingham played host to a special variety show, the “Salute to Freedom ’63.” Organized by the American Guild of Variety Artists and its president, Jewish comedian Joey Adams, the event was an unprecedented gathering for the city, presenting an integrated stage of artists to an integrated audience, with all proceeds going to the efforts of the movement. The line-up included an impressive variety: headliners included Ray Charles, Nina Simone, Ella Fitzgerald, the Shirelles, and Johnny Mathis, along with author James Baldwin, comedian Dick Gregory, and former heavyweight champion Joe Louis. There were dancers, comedy, speeches—even a magician. The entire Apollo Theatre orchestra came down from Harlem, and Birmingham’s own civil rights singers, the Alabama Christian Movement for Human Rights Choir, led the audience in freedom songs. Under the direction of singer-composer Carlton Reese, the choir had become by now a rallying force in Birmingham’s mass meetings and marches, and the group’s signature songs—“I’m On My Way To Freedom Land,” “We’ve Got a Job,” and more—gave powerful voice to the struggle. The entire event was funded by donations and fueled by volunteers; with production costs all but eliminated, proceeds went to the upcoming March on Washington.

From the get-go, city officials attempted to undermine the event. The concert had been scheduled for Birmingham’s Municipal Auditorium (the same site, a few years earlier, of the attack on Nat King Cole), but at the last minute the auditorium canceled, offering an unconvincing excuse: thanks to a double-booking “error,” the space had been scheduled to be repainted on the very day of the concert. The paint job, apparently a matter of some urgency, could simply not be postponed. Organizers regrouped, and the concert relocated to Miles College in Fairfield, just five miles from downtown Birmingham. Volunteers scrambled to ready the space: in 98 degree heat a plywood bandstand was erected and lit on the football field. Audience members paid $5 admission and brought their own seating from home, many traveling several miles on foot for the show, folding chairs in hand. Some 20,000 attended.

A.D. King—brother to Martin Luther King, pastor of the First Baptist Church of Ensley, and one of the event’s principal organizers—declared the production “the first integrated show and audience in the history of Birmingham.” On stage, James Baldwin underscored the historical import of the moment: “This is a living, visible view of the breakdown of a hundred years of slavery,” he told the crowd; “it means that white man and black man can work and live together. History is forcing people of Birmingham to stop victimizing each other.” Martin Luther King sat beside the stage, leaning forward intently to hear the Shirelles and other acts perform. Even purely apolitical pop tunes—the Shirelles’ biggest hits included “Will You Love Me Tomorrow,” “Mama Said (There’ll Be Days Like This),” and “Dedicated to the One I Love”—became charged with social significance when performed for the cause of freedom. All night long, the threat of violence hung over the event: organizers had received warnings of attack, and the city police force refused requests for protection. During Johnny Mathis’s performance, a section of the makeshift stage collapsed, severing an electric line, and the whole field went suddenly dark. For a moment, performers and spectators imagined they’d been bombed—the city had seen so many bombings already—but inspection revealed no other culprit than shaky construction. In the uneasy darkness, the movement choir broke into a freedom song, and the audience joined in, thousands of voices filling the air like they’d filled the churches, streets, and jails of Birmingham all through the past spring and summer. In half an hour the show resumed, the stage repaired and the lights re-connected. Salute to Freedom ’63 continued without further incident, the music and speeches lasting until well past midnight.

Notes:

Grey Villet, a LIFE magazine photographer, captured some extraordinary images from the concert, but they were never published. Fortunately, you can see them now, here. I strongly encourage you to check them out. 

This excerpt belongs to my book in progress, on the history of Birmingham jazz. The chapter at hand looks at the role jazz musicians and other performers played in Birmingham’s civil rights struggle. More to come. 

Every day this month, I am posting to Instagram and Facebook images from Birmingham’s important and unsung jazz history. Every day this MLK weekend, I’m posting images from the intersecting histories of Birmingham, jazz, and the Civil Rights Movement. 

Some related listening from The Lost Child radio show:
>  Music for Martin Luther King  (Lost Child episode 44)
 > “We’re in the Same Boat, Brother” (Lost Child episode 216)

Some related reading from this blog:
 > “Singing for Freedom, Singing for Change”
>  Juliette Morgan Hampton, unsung civil rights pioneer
>  Picturing Birmingham Jazz (including the Nat King Cole attack)
Make America American Again

2 thoughts on “Salute to Freedom ’63

  1. Wow! I hadn’t heard about this before! I got to see Nina Simone in ’70 or ’71 in New Orleans, & it was incredible!

    – Philip

    >

    Liked by 1 person

    1. Wow, would have loved to have seen her! And, yeah, it’s really surprising that this concert isn’t considered a more famous part of the civil rights story. You don’t even hear about it in Birmingham, ever.

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