“If This Ain’t Hugging, Show Me Now”: Juke Boxes & Juke Joints, Hank Williams, Jim Folsom, & Alabama Square Dance Politics

In the spring of 1948, Alabama Governor “Big Jim” Folsom helped host a huge “Square Dance Jamboree and Show” at Montgomery’s City Auditorium, the culmination of a daylong school for square dance callers. The headliners were the Strawberry Pickers, the downhome string-band who’d helped propel Big Jim into office, along with Montgomery’s own singing star, Hank Williams “and his gang.” Hank was a regional favorite, broadcasting out of local radio station WSFA; his MGM record, “Move it On Over,” was already a hit, and he was on the verge of national country stardom. The ads in Montgomery’s Advertiser newspaper billed the jamboree’s “2 BIG HILL BILLY BANDS” and promised “Good Clean Fun For the Entire Family.”

Strawberry Pickers, Hank Williams square dance ad
“Swing your corner on a rusty gate. Now your own if it ain’t too late.”

As far as Jim Folsom was concerned, there wasn’t much some good singing and dancing couldn’t fix. His 1946 gubernatorial campaign leaned heavily on the popularity of the Strawberry Pickers, who’d filled his rallies with old-time fiddle breakdowns and rustic country crooning. His inaugural party crammed 6,000-plus revelers into an airplane hangar at Montgomery’s Maxwell Air Force Base, where the usual black-tie ball gave way to an old-fashioned barn dance. And as soon as he entered office, he overturned a law that made roadhouse jukeboxes illegal, telling the honky-tonks to “oil up their machines” once again. The jukebox law was a prohibitionist tactic to, in essence, make drink joints less enticing social hangouts, but the new governor loved both music and beer, and — as the populist “big friend” of the “little man” — he saw the anti-juke rule as just another way to keep the working man down.

“I’m just common folks,” Folsom explained — and “common folks have just as much right to dance as rich people.”

Among Folsom’s many critics were members of Alabama’s teetotal set, religious conservatives who blanched at the governor’s well-known penchant for drink. But this crowd, too, he figured, could be won over with a little old-fashioned dancing. In collaboration with the Alcohol Beverage Control (ABC) board and the Southern Farmer newspaper, Folsom championed a push to bring wholesome, family square-dancing right into the honky-tonk, and into the day-to-day mainstream of Alabama life.

Folsom asked the joints to put up a sign, “Square Dancers Have Priority One Night a Week,” and the ABC board encouraged those places to set aside Tuesday nights for that purpose. Families were invited to come out and dance, grandparents and kids and all — the whole program, the Southern Farmer explained, “helping honky-tonks become community recreation centers.”

But if Alabama needed more square dancing, it needed more square dance callers — which brings us back to Montgomery’s big Jamboree and Show. The Southern Farmer urged all community leaders to participate in the free dance-calling school, sending out direct invitations to select individuals around the state. “Farm leaders, 4-H Club and FFA directors, union leaders, home demonstration agents, school teachers, and social workers have found that square dancing is an invaluable tool for building community spirit, providing wholesome recreation, and attracting both young and old,” the Farmer told potential callers. “As a community leader we know you are anxious to qualify yourself to lead such a program.”

The Southern Farmer was bringing in some heavy hitters for the occasion. According to the ad below, “Some of the expert teachers who will be on hand for the school are–Charley Thomas of Camden, N. J., editor of AMERICAN SQUARES, the national folk-dance magazine; D. B. Hendrix, of Seveirville, Tenn., a famous ‘Smoky Mountain’ caller; and Miss Rosalind Reiman, Atlanta, Ga., well-known authority on Southern folk music and square dancing.”

Large ad, Strawberry Pickers & Hank dance
“Eight Hands Across, Ladies Bow and Gents Knew How, If this ain’t Hugging Show me now.”

In advance of the event, Alabama newspapers pictured the six-foot-eight governor in his element, dancing to the sounds of the “Shoe Fly Swing”:

Big Jim square dance
“Swing your opposite lady, now your own sugar baby.”

The Dothan Eagle newspaper commented, sometimes sardonically, on the square-dancing drive. “This is a fine thing The Southern Farmer is doing,” the paper proclaimed, “helping the ABC board make honky-tonks into community recreation centers for the family. Too long have Granpaw and Granmaw been staying at home minding the kids while Paw and Maw were out juking the night through. Now, just think, the whole bunch can go, chillun and all.

“Under The Farmer’s plan every community will have an expert caller, trained by experts at Montgomery. Night life will soon be in bloom throughout Alabama. Culture will blossom, along with sanitation, for one of the ABC rules requires all dancers to wear clean clothes. And everybody’s going to have fun, juke-joint style.

“Alabama marches on.”

*   *   *

A couple of quick post-scripts — speaking of square dancing and Hank Williams and Big Jim Folsom — here’s another ad, this one for a 1955 dance at the P. Z. K. Hall in Robertsdale, Alabama. The music’s by Jack Cardwell, a popular country entertainer out of Mobile, who’d recorded tribute songs for both Big Jim and Hank Williams.

Jack Cardwell dance

P. Z. K. stands for Poucreho Zabavniho Krouzku, which is Czech for “educational recreation circle.” The P. Z. K. Hall was built in 1924 by members of Baldwin County’s Czech community, and the renovated hall remains open for business today.

In 1954, Jim Folsom and Jack Cardwell had both appeared, along with a host of the day’s top country stars, at a mammoth Hank Williams Memorial Day in Montgomery. Like any holiday, this one inspired its share of department store sales, as seen in this ad from the Montgomery Advertiser:

Hank Williams Day duds

You might have noticed that for the last couple of months I’ve been chasing “Big Jim” Folsom down one rabbit hole after another; one short blog post led to a second, longer post, led to more and more research, a trip to the state archives, and an epic story, coming out soon in the Old-Time Herald magazine. The square dance and juke joint stuff here is a tiny aside in a much larger story about politics, power, class, race, and downhome music in mid-twentieth century Alabama.

If you’re into southern music, old-time string-bands, and the like, and you don’t subscribe already to the Old-Time Herald, I’d encourage you to change that now. I’m thrilled to tell this story in detail in that magazine’s pages, and I’ll save the rest of the details for the publication. Meanwhile, if you want some more good, wholesome juking, check out my most recent blog post, about Gip Gipson and Gip’s Place — featuring a full Lost Child radio hour of historic, live recordings from that iconic Alabama establishment.

As always, thanks for reading.

The Ballad of Big Jim Folsom, Part 2

Over the weekend I posted some songs and photos highlighting the musical legacy of Alabama governor “Big Jim” Folsom. Country music — it was called “hillbilly music” then — helped Folsom into office twice: in 1946 his Strawberry Pickers stringband canvassed the state with him, warming up the crowds at rallies in upwards of four and five towns a day, and in 1954 his theme song, “Y’all Come,” again offered working class Alabamans open invitation to come and see him at the governor’s mansion in Montgomery. Country singer Jack Cardwell cut a couple of Big Jim ballads, extolling the governor’s biography, virtues, and downhome charm (“The legend of Big Jim Folsom will never die!” Cardwell proclaims in one tune), and Alabamans around the state sent in to the governor their own compositions in his honor. But another widespread ballad of Big Jim showcased the steamier, unseemlier side of the statesman and long outlasted his governorship, working its way across the country and into the mouths of singers far removed from the ins and outs of Alabama politics. Adapted from a nineteenth-century British ballad, the tune exposed the scandal opponents hoped would derail Big Jim’s career, lambasting the governor’s hypocrisy, lampooning his well-known sexual appetite, and offering a pointed critique of the age-old power structures that divided rich from poor.

Folsom was dubbed “Big Jim” for his six-foot-eight stature, his hulking frame and size-sixteen shoes; an exuberant, larger-than-life personality only helped make the name stick. He was also known as “Kissin’ Jim,” a reputation he relished: he claimed he’d kissed “50,000 of the sweetest mouths in Dixie,” that he’d “started with the 16-year-old ones and worked up from there.” At campaign rallies he worked his way through the crowd, shaking hands and kissing not only the babies but every female cheek or mouth he could get his lips around. His political opponents liked to point out his weaknesses for both women and booze, but Folsom failed to see those hobbies as political liabilities: “If they bait a hook with whiskey and women,” he said, confessing and boasting at once, “they’ll catch Big Jim every time.”

In March of 1948, midway through his first term in office, Big Jim’s kissing caught up with him, setting off a scandal that might have ruined another political career; in his case, it inspired a popular, caustic, sing-along song — but didn’t preclude his election (in 1954) to a second term in the state’s highest office. A clerk at Birmingham’s Tutwiler Hotel announced that Big Jim had fathered her child, and she filed a paternity suit against him. Folsom was unfazed: nine days after the scandal broke, he staged an event outside a New York City modeling school, where a hundred young models lined up for a kiss from the man they declared “The Nation’s Number One Leap Year Bachelor.” (According to biographers Carl Grafton and Anne Permaloft, the stunt attracted 2,500 onlookers, created a traffic jam, and had to be moved inside.) Two months later, Folsom married 20-year-old Jamelle Moore, who he’d met at a stop on the 1946 campaign. He never denied fathering that child — eventually he admitted it outright — and in the summer, after his kissing stunt and his marriage, he settled out of court with the mother.

The ballad “Big Jim Folsom” grew out of the scandal and, if anything, only added to the legendary, tall-tale aura that surrounded the man. But the tune also offered a biting commentary on a system that allowed a powerful man to thrive at the expense of a poor, working-class woman. That Jim was a Christian and a Populist, a self-proclaimed champion of the poor, only underscored the irony.

I’ve found just one good audio recording of the tune online, a version collected by Max Hunter, a traveling salesman from Springfield, Missouri, who lugged a reel-to-reel tape recorder all over the Ozarks in the ’50s, ’60s, and ’70s, documenting the songs of the ordinary people he encountered on the job. In Wichita, Kansas, he collected this version from a woman named Joan O’Bryant. She sings:

She was poor but she was honest
Victim of a rich man’s whim
When she met that rich and Christian gentleman, Big Jim Folsom
And she had a child by him

Now, he sits in the legislature
Making laws for all mankind
While she walks the streets of Cullman, Alabama
Selling grapes from her grapevine

It’s the rich what gets the glory
It’s the poor what gets the blame
It’s the same the whole world over, over, over
It’s a low down dirty shame

Now, the moral of this story
Don’t you never take a ride
With the rich and Christian gentleman, Big Jim Folsom
And you’ll be a virgin bride

The tune and the story — sometimes called “She Was Poor But She Was Honest,” sometimes “It’s the Same the Whole World Over” — dates back to sometime in the late nineteenth century, where it was sung in British music halls (predecessors of the American vaudeville stage). By the time of the first world war, it had evolved into countless bawdy variants, popularly sung by British servicemen. The rich man in the original wasn’t an Alabama governor, but a wealthy squire or M. P.; still, the storyline and the moral were the same, and they were easily adaptable to Big Jim’s specifics. Take, for example, this English verse:

Now he’s in the House of Commons
Making laws to put down crime
While the victim of his pleasures
Walks the street each night in shym [shame]

That key plot point stayed intact in the song’s journey across the Atlantic, even if it’s not exactly how things happened in real life: in the “Big Jim” ballad, the “poor but honest” victim resorts to prostitution to make ends meet, while the “rich man” Jim makes the laws and reaps the glory, unaffected. In some versions, like the one from Wichita, Folsom’s victim “walks the streets of Cullman, Alabama, selling grapes from her grapevine” (what a phrase!), while in others she’s “selling chunks of her behind” (!!) or “selling shares of her behind.” At least one recorded version adds this verse:

Now you think this is my story
But the worst is yet to come

While he sits up in the capital kissin’ women
He won’t even name his son.

It’s an especially damning, personal jab. Not only did “Kissin’ Jim” fail to acknowledge or care for the son he fathered out of wedlock; running for a third term in 1962 (long after he’d weathered the storm of the paternity scandal), he appeared on TV in such a drunken stupor that he couldn’t recall the names of his own (legitimate) children. The televised debacle did more damage to Folsom’s career than the paternity suit or the “poor but honest” ballad ever managed; Folsom lost the election to George Wallace and, despite many efforts, never won a seat in public office again. Whether the verse above deliberately referenced the infamous on-air bungle (it’s possible the verse predates that event), it certainly would resonate, ever after, with rich and awful double meaning.

Indeed, the song lived on, long after Folsom’s last term, and it traveled far. Across Alabama and beyond, it was sung over the airwaves, in fraternity basements and sorority halls, by mothers and aunts having fun at home, by servicemen in the Air Force, by lawyers passing the bottle after hours. It’s no surprise it cropped up in Wichita: versions of “Big Jim Folsom” were popular, too, among college students in Texas and Kentucky, and the women at Agnes Scott College in Georgia sang it at their campus hangout, The Hub. At the University of Arkansas, a student included the text in a collection of sorority songs, changing the governor’s name (to Big Joe Clipler) and his state (to Louisiana) in order “to avoid libel.” Folklorist Mack McCormick included a version of the song on the 1960 album, Unexpurgated Songs of Men, which documented “an informal song-swapping session with a group of [unnamed] Texans, New Yorkers, and Englishmen exchanging bawdy songs and lore.” Jim Folsom’s own (legitimate) daughter provided a variant of the tune to the Folklore Archive at UCLA.

Like the song says, “It’s the same the whole world over”; the ballad’s basic plot, universally familiar, made the tune adaptable to countless real-life scandals, and some later versions replaced Big Jim with politicians from other states. Tompall Glaser fictionalized the story (just barely) into “Big Ben Colson,” and country singer Bobby Bare sang it that way in 1969. Certainly listeners in Alabama, at least, would see through the flimsy pseudonym. The gist remained the same:

Now he sits with the dignitaries
And the wealthy ladies all love his charms
While she sits in a lonely shack in Alabama
With his baby in her arms 

In 1960s Nashville the song became an unlikely anthem for social change. The Southern Student Organizing Committee, founded in Nashville in 1964, brought together progressive white students working for change: the group coalesced around the civil rights struggle and gradually expanded to take on women’s rights, the Vietnam War, and other issues. Unlike most activist groups of the day, the white, southern students in SSOC found in country music a resource for their progressive goals, and “Big Jim Folsom,” with its critique of hypocritical political power, became the group’s unofficial theme song. Activist Sue Thrasher later recalled that the Folsom ballad “made us come to terms with our own backgrounds, which were largely poor and rural, and admit that was where we came from and where we had to begin.” In this song and others, students discovered a tradition of southern white progressivism upon which their own efforts could build. Big Jim’s poor but honest victim reminded them of their own roots, and of the issues at stake; the song became a call to arms.

For another Nashville activist, the song helped support the charge of nonviolence. Bernard Lafayette was a prominent leader in the black freedom struggle, a participant in the Nashville sit-ins, a co-founder of the Student Nonviolent Coordinating Committee, a confidante to Dr. King, and one of the original Freedom Riders. A student at Nashville’s American Baptist Theological Seminary, Lafayette was scanning the radio dial in his dorm room one night, trying to find anything besides the twangy, redneck country that seemed to dominate the airwaves. Hearing one corny hick singer after the next, he finally switched off the radio in disgust — but then had a kind of epiphany. “I thought about it,” he later said, “because of my nonviolence training. I turned the station on again, and I said what I’m going to do is just sit here and listen now to the words. And you know what I heard?” It was a thick, nasal, white, country accent, and it sang:

She was poor, but she was honest,
Victim of a rich man’s pride,
When she met that Christian gentleman, Big Jim Folsom
And she had a child by him…

The song came as a revelation to Lafayette. “That hillbilly stuff,” he realized, “is nothing but white folks’ blues.” The country twang on the song’s surface may have conjured up a host of redneck stereotypes, but the suffering, injustice and pathos revealed in the lyrics were recognizable and relatable. “And once you understand the experiences of other people and can appreciate that,” Lafayette would explain, “then you understand why they act the way they do.” Whites and blacks had more common ground than either group tended to admit; a shared suffering and mutual humanity bound them together, and only from such an understanding could social progress be made. It was a lofty message for such a simple song, but the impact of “Big Jim Folsom” stayed with Lafayette all his life.

Big Jim himself died in 1987, but a quick internet search reveals that a lot of people today still remember the lament of that poor but honest Alabama girl. If you remember singing or hearing the song, I’d like to know whatever details you recall, however fuzzily — when and where you heard it, who sang it, what lyrics you remember, etc. You can post in the comments below or email me. One story about the song is likely apocryphal or at least exaggerated, but the fact it’s a story at all is worth noting: that Folsom, true to character, embraced the tune, and his followers chanted its refrain as they cheered him on along the campaign trail. Anybody heard that one before?  I’m still/always on the lookout for any songs about, for, against, or by Jim Folsom and/or his Strawberry Pickers, so pass them along if you’ve got them. Musical photos, too. (For yesterday’s post on this subject, click here.) Thanks.

P. S. I consulted multiple sources for this writing. Check em out yourself:

Roy Baham, Jamelle Foster, and E. Jimmy Key, The Strawberry Pickers (Southern Arts Corps, 2000).

Carl Grafton and Anne Permaloff, Big Mules and Branchheads: James E. Folsom and Political Power in Alabama (University of Georgia Press, 1985).

Don Phillips, “James Folsom, 79, Colorful Governor of Alabama in ’40s and ’50s, Dies,” Washington Post, 22 Nov. 1987.

Kyle Gassiott, “Before Roy Moore, Alabama Grappled with ‘Kissing Jim’,” NPR, 9 Dec. 2017.

Ben Windham, “Southern Lights: Big Jim Folsom’s Christmas Vision,” Tuscaloosa News, 22 Dec. 2002.

Ed Cray, The Erotic Muse: American Bawdy Song (University of Illinois Press, 1999).

The Max Hunter Folk Song Collection, Missouri State. https://maxhunter.missouristate.edu/

“Lyr Req: Big Jim Folsom,” thread, The Mudcat Cafe, https://mudcat.org/thread.cfm?threadid=38147

“Lyr Req: She Was Poor (Same The Whole World Over),” thread, The Mudcat Cafe, https://mudcat.org/thread.cfm?threadid=140894.

Vance Randolph and Gershon Legman, Roll Me In Your Arms: “Unprintable” Ozark Folksongs and Folklore, Vol. 1 (University of Arkansas, 1992).

H. Brandt Ayers, In Love with Defeat: The Making of a Southern Liberal (New South Books, 2013).

Gregg Mitchell, Struggle for a Better South: The Southern Student Organizing Committee, 1964-1969 (Palgrave Macmillan, 2004).

Bernard Lafayette Transcript, The National Center for Civil and Human Rights, Atlanta, Georgia.

Richard Beck, “She was poor, but she was honest.” http://experimentaltheology.blogspot.com

Big Jim Folsom & band
“Never take a ride with the rich & Christian gentleman, Big Jim Folsom” — seen here, third from left, in the back, with some Strawberry Pickers.